Estée Lauder s’offre une nouvelle jeunesse

Estée Lauder s’offre une nouvelle jeunesse

Le 15 mars prochain, Estée Lauder lance une gamme de 82 références, Estée Edit en exclusivité dans 320 magasins Sephora US. Cette nouvelle ligne est destinée à la jeune clientèle de Sephora (18 à 34 ans), ces Millennials très friantes de nouvelles découvertes. Deux ambassadrices vont soutenir le lancement : l’égérie Kendall Jenner & Irène Kim (jeune bloggeuse) qui seront à la fois présentes dans 50 vidéos mais qui feront également des apparitions dans les points de vente...

50+: “the most valuable generation”

50+: “the most valuable generation”
Baby boomers (born between 1946 and 1964) represent 45% of the American population, and their purchasing power is considerable. The youngest of them turned 50 this year. According to a Nielsen & Boom Agers study, they own about 70% of revenues and dominate consumption. This generation now represents 80 million consumers. As the population is aging, there will be 161 million consumers aged over 50 by 2050, a 63% increase compared to 2010.

USA innovation: An ergonomic nail polish brush financed by its customers

USA innovation: An ergonomic nail polish brush financed by its customers
Nail polish represents an indisputably flourishing market, though it is actually reaching a much-needed renewal phase in the United States. The end of colours has been announced with the probable return to transparency – less favourable to repurchase. So how can brands pick up again and stand out, if not through irreproachable application? It is thanks to her permanent watch on cosmetic and makeup innovations in the US that Laurence Baciliéri, of Cosmetic Ressources, found out about the Julep Plié Wand, an original initiative both in its form – a flexible and handy polish brush – and in its “content”: it was financed by crowdfunding, a participative concept.

USA: Will 2014 be the year of luxury?

Premium Beauty News

USA: Will 2014 be the year of luxury?

The USA is no.1 in the world in terms of great fortunes, and remains paradise for the luxury cosmetic industry, as can be seen with the first launches of the year 2014.



«February 2019»

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Monthly Newsletters on Innovations, new Technologies, and the Evolution of Distribution. Our network feeds us constantly with previews about the beauty Industry.

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