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Beauty Gazette June 2014

Beauty Gazette June 2014
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USA innovation: An ergonomic nail polish brush financed by its customers

USA innovation: An ergonomic nail polish brush financed by its customers
Nail polish represents an indisputably flourishing market, though it is actually reaching a much-needed renewal phase in the United States. The end of colours has been announced with the probable return to transparency – less favourable to repurchase. So how can brands pick up again and stand out, if not through irreproachable application? It is thanks to her permanent watch on cosmetic and makeup innovations in the US that Laurence Baciliéri, of Cosmetic Ressources, found out about the Julep Plié Wand, an original initiative both in its form – a flexible and handy polish brush – and in its “content”: it was financed by crowdfunding, a participative concept.
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Monthly Newsletters on Innovations, new Technologies, and the Evolution of Distribution. Our network feeds us constantly with previews about the beauty Industry.

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Cosmetic Resources
15 Bd Georges Seurat 92200 Neuilly / France

Tel: +331 47 47 47 26
Mobile: 06 15 07 94 19

Email: laurence@cosmeticressources.org

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