“Clinique is gearing up to launch a custom-blend hydration system, Clinique iD, which is said
to be the brand’s biggest launch since Even Better Clinical. The beauty brand that is primarily
focused on moisturizers prides itself in selling one moisturizer at a rate of every three seconds
– no less than 24 million units per year. To keep the trend going, Clinique revolutionizes its
bestselling Dramatically Different collection with a custom-blend hydration system comprising
15 unique combinations.